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Craftsman
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Art Direction
Turning up the volume on an iconic tool brand to empower the epic DIYer in all of us.
Minneapolis, MN
about
With a CRAFTSMAN tool in hand, DIYers know they can get the job done as if they had their very own house band hyping their every move.
credits
ACD
Erin Slayton
Creative Director
Teddy Solberg
Group Creative Director
John Neerland
other works
Meridian Studio
Oct 2025
Aureon
Jun 2025
Lume Agency
Apr 2025
Avenir Motors
Mar 2025
Nova Frame
Feb 2025
Obsidian
Jan 2025
Terran Collective
Dec 2024
Halo Visual
Nov 2024
Flux Division
Apr 2024
Neutra Lab
Mar 2024
Karo
Feb 2024
Solari House
Jan 2024