Xbox: Break Upgrade Ballad
Clients
Xbox
Service:
Earned Media
Brand
It's Hard To Say Goodbye
Portland, OR
Xbox: Break Upgrade Ballad
Clients
Xbox
Service:
Earned Media
Brand
It's Hard To Say Goodbye
Portland, OR
Xbox: Break Upgrade Ballad
Clients
Xbox
Service:
Earned Media
Brand
It's Hard To Say Goodbye
Portland, OR
about
Xbox All Access is the best way to upgrade to next-gen gaming. Gamers get a console and two years of Game Pass, all for one low monthly price. The only downside? Gamers will have to move on from their old console. This campaign helped gamers do just that with a contemporary twist on a nostalgic love ballad: All-4-One's hit single “I Swear” was perfect.
We humans are an emotional bunch. We spend enough time with someone, we can't help but feel sad when it's time to bid farewell. But this feeling isn't exclusive to humans and animals. It also applies to non-living things. Cars, armchairs, coffee mugs ... any of them can be difficult to part with. This is especially true for game consoles, given that gamers average 8.5 hours per week on the sticks.
credits
about
Xbox All Access is the best way to upgrade to next-gen gaming. Gamers get a console and two years of Game Pass, all for one low monthly price. The only downside? Gamers will have to move on from their old console. This campaign helped gamers do just that with a contemporary twist on a nostalgic love ballad: All-4-One's hit single “I Swear” was perfect.
We humans are an emotional bunch. We spend enough time with someone, we can't help but feel sad when it's time to bid farewell. But this feeling isn't exclusive to humans and animals. It also applies to non-living things. Cars, armchairs, coffee mugs ... any of them can be difficult to part with. This is especially true for game consoles, given that gamers average 8.5 hours per week on the sticks.
credits
about
Xbox All Access is the best way to upgrade to next-gen gaming. Gamers get a console and two years of Game Pass, all for one low monthly price. The only downside? Gamers will have to move on from their old console. This campaign helped gamers do just that with a contemporary twist on a nostalgic love ballad: All-4-One's hit single “I Swear” was perfect.
We humans are an emotional bunch. We spend enough time with someone, we can't help but feel sad when it's time to bid farewell. But this feeling isn't exclusive to humans and animals. It also applies to non-living things. Cars, armchairs, coffee mugs ... any of them can be difficult to part with. This is especially true for game consoles, given that gamers average 8.5 hours per week on the sticks.
credits





